Author: Edward Smith
VMware Specialist voor Cloud Solutions, Insight
On February 29, VMware launched its new partner programme, Partner Connect, a whole new way to do business with VMware. Simplicity, choice, and innovation are the main features of the new partner programme. Insight has scheduled a free webinar to introduce Service Providers to what’s new.
In only one hour you will get fully up to date with the new VMware Partner Connect:
- What is Partner Connect?
- What are my benefits, particularly as a Cloud Provider?
- How can I onboard as a current partner?
- Which training, sales and competency requirements do I need to enrol?
- What is the latest news on fees and discounts?
- How do I use the Partner Connect portal?
Don’t miss this opportunity and register now.
Easier and more flexible
The main benefit of VMware Partner Connect is that is much easier to work with VMware as a partner, improving the customer experience and increasing profitability. You can now easily extend services across the VMware portfolio with access to the resources you need for your customers.
One programme for different route-to-market strategies
With Partner Connect, VMware is moving from a fairly heterogeneous system with multiple partner programmes for individual business models to one consolidated partner programme focused on value delivery throughout the customer lifecycle. The programmes used to be quite complicated for partners with multiple route-to-market strategies. For example, if you are part of the VMware Cloud Provider Program and you are also part of the Solution Provider Program, you are faced with different requirements, fees, incentive models, contracts, etc. Partner Connect solves this problem.
Three Partner levels
VMware Partner Connect is based on the concept that benefits VMware partners who invest in their VMware capabilities. The more you invest, the more you get in return. Partner Connect has three partner levels – or reward tiers – related to partner mastery and maturity: Partner, Advanced and Principal Partner. They are preceded by an enrolment phase during which you qualify for the programme as an Enrolled New Partner. Once Enrolled Authorized, you are ready to proceed to the Partner Connect mastery tiers.
Each level has solution competency and tier credits requirements. If you invest and expand your capabilities and meet sales and consumption thresholds, you can earn additional benefits. Once you achieve Principal Partner status, you will earn comprehensive benefits, including development funds, educational co-investment and badging. Being a Principal Partner means that you have achieved VMware Cloud Verified status, delivering cloud services powered by the full VMware SDDC stack, including VMware vSphere, vCD, vSAN, and NSX. This status identifies you as the go-to partner for VMware for customers and entitles your company to joint business planning and co-selling opportunities with VMware. Only the Principal Partner tier is recognized and badged externally.
Three business models
VMware Partner Connect is further simplified with only three business models: for Resellers, Cloud Providers and Services-only partners. As a partner you choose which business model(s) suit(s) your company. You have the flexibility to add or change business models as your service offering changes over time and you want to tailor your business models to meet customer needs.
As the IT business changes, VMware Partner Connect will evolve. New, asset-light (MSP) services are being introduced, either hosted by VMware or by a public cloud offering as well as VMware SD-WAN by VeloCloud, which was integrated into Partner Connect in early June. And more developments will follow.
Join the VMware Partner Connect webinar
VMware Partner Connect is an exciting new way for Service Providers to work with VMware. Register to Insight´s webinar and learn how VMware Partner Connect enables you to satisfy your customers and increase profitability. Watch on demand.