Article Where MSPs can find budget to remain competitive
By Insight Editor / 14 Jan 2022 / Topics: Cloud
By Insight Editor / 14 Jan 2022 / Topics: Cloud
The market for managed service providers (MSPs) is dynamic. The irreversible trend to providing services increasingly in subscription models has turned the industry into a rapid growth market. This growth is alluring: more and more service providers are joining, while borders are blurring. Nowadays, your competitor can just as easily be around the corner, as in London, Berlin, Beijing or San Francisco.
In such a lively environment MSPs face many challenges to remain competitive and successful. In addition to increasing competition, there is the speed at which technology changes, and with it the market. This has an impact on internal business challenges, such as operational hurdles within the IT environment and end-user management process, which consume valuable time and money.
Most MSPs still run applications on infrastructures that are residing in both on-premise and remote data centres, often with multi-cloud (Google, AWS, Azure, etc.) integrations and third-party tools. At the same time, there is the ongoing support and monitoring of end users. As the number of customers grows and your environment scales, this only gets more complicated. A lot of time and money is spent managing and monitoring such a hybrid, multi-cloud, multi-user environment.
Of course, the core of an MSP's operational process is to deliver IT services, such as network, application, infrastructure and security to their customers. However, with technology updating at the with speed of lightning, MSPs are ideally positioned to advise and guide their customers in their IT and cloud journey. Yet, the focus often seems to be on keeping the lights on – up to 70% of the IT budget is spent just running the business – while you want to dedicate yourself to improving and developing your services.
Efficiencies are needed to optimize the infrastructure and release budget for developing new services and create a successful business in a highly competitive market.
The more complex the IT environment becomes, the more important it is for MSPs to manage the supporting infrastructure as intelligently as possible. How? By finding a partner that offers the right expertise and portfolio to help you increase your business value. Advanced but practical and embedded monitoring and optimization tools and services that give you an accurate and transparent overview of your entire infrastructure and its (licensing) costs.
The truth is obvious: if you have control over your entire infrastructure, and real-time insight into what is going on, only then are you able to run a smooth, optimized operation and release time and money for new initiatives. These are exactly the resources you need to innovate your service offering, develop your business and enhance customer experience.
It is time to address one of the biggest challenges in IT operations and end-user management today to get the wheel turning from manageability all the way to a better strategic focus:
Contact one of our cloud specialists to find out how we can support you, whether you are designing your first workloads in the cloud, work entirely cloud-based or in a hybrid cloud model.
As a multi-vendor software licensing, workload and platform specialist, we can guide you through all stages of your strategic cloud journey with a series of workshops, assessments, services and best practices. From the first exploration of cloud or hybrid opportunities and benefits to support and optimization after migration. No matter where you are in your journey, we help you to find new ways forward and accelerate your business.
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