Digital technology has changed consumer behaviours and attitudes, giving them access to information, unprecedented choice and an expectation of immediacy and convenience. In this Insight webinar, guest speaker Michelle Beeson will talk through Forrester’s thought leadership and deep market knowledge to set the stage for how retailers must re-orientate around the customer to respond to evolving consumer behaviour and technology.
Michelle is an analyst serving digital business strategy professionals. Her research focuses on how digital technology and changing consumer behaviour and expectations are impacting retail organisations and transforming business models. Her current research themes include omnichannel commerce, the future of the store, digital trends and forecasting, and digital commerce strategies for consumer-facing brands, including luxury. During her eight years at Forrester, as a consultant and an analyst, Michelle has worked with a wide range of clients to help develop their digital business strategies.
With over 13 years of experience in the Internet of Things, in the past 10 years Felix has specialised in the definition of sales strategies, the building of partnerships and the development of IoT solutions. An advocate of bringing structure to complex solutions in order to deliver business, Felix is passionate about IT sales and business development, and translating customer’s desired outcomes into actionable digitisation strategies.