Over 3000 business and IT leaders have been questioned about data protection, challenges and successes for the management and the impact of 2020 on IT. Download the summary for an overview of these results.
Downtime is costing money in various ways, not only because the lack of data disrupts business processes, but also because organisations suffer non-monetary consequences as a result of downtime or data loss.
The most common negative impact and main concern was the loss of trust by customers. As a result of a poor customer experience during an unexpected outage, 51% of downtimes damaged a company's relationship with its customers. Followed closely by damage to brand integrity, which caused 44% of downtime incidents.
A customer having a negative experience with a company's service due to unforeseen circumstances is extremely painful, and it is not surprising that customers think twice before doing business again. However, it is not only the customers who may be affected by downtime; there are also the employees.
Loss of employee confidence ranks third with 33% of downtimes. Employees want their organisation to be profitable, sustainable and a good place for them to pursue a career. But when IT routinely struggles, the rest of the workforce cannot do what is required of them - causing some to seek employment elsewhere.
Other consequences include diverting resources from long-term or critical projects (23%), subjection to lawsuits (21%), lower share price (21%), and revocation of licenses (16%).