Generative AI has been the hype of 2023, but by now it should be clear that it is more than a fancy word. Some people see endless possibilities to improve their personal and professional lives. Others fear Artificial Intelligence is about to take over their jobs. Yet, the technology was never designed to provide the creative work in which people excel. Although tools such as Chat GPT and Microsoft Copilot are still in their infancy, you cannot miss the Gen AI train on your journey to success.
From a business perspective, Generative AI has overwhelmed us. On the one hand, we believe it could be as big and as far-reaching as the invention of the Internet. But on the other hand, many companies are still struggling to implement Gen AI tools. Moreover, we should not lose sight of the pitfalls of this ground-breaking technology. For example, as Chat GPT searches the worldwide web for answers, you should be aware that not all results are trustworthy.
Perhaps even more important is the fact that the tool runs in an open AI environment and will therefore store our (sensitive) data in a publicly accessible database. At Insight, we immediately banned Chat GPT from our work environment. Instead, we developed our own Insight GPT solution. This tool was based on the same engine as Chat GPT, but limited to our own environment. It ensures that our content or input stays within our domain, while also improving the relevance and reliability of the output.
Meanwhile, Microsoft reacted in a similar way and started developing Copilot.
As an Open AI investor, Microsoft had access to early revisions of the technology. In addition to integrating it into their search engine Bing, they also developed Copilot, a solution specifically designed to keep your data inside your secure Microsoft environment. Instead of diving into the entire Internet, Copilot stays within the perimeters of your company and thus provides answers that are more relevant.
Insight has been testing Copilot for a while. The tool is still growing, but here are two ways in which it can give your business a competitive advantage:
· Time management
Copilot accelerates tasks that keep you from focusing on creative challenges. For instance, think of a salesperson who wants to invest time in maintaining customer relationships, but also needs to process hundreds of emails every day. Copilot can scan those mails and only show the ones that require immediate action. Imagine how much time you could invest in more valuable tasks.
· Virtual Assisstant
Copilot is like your personal assistant, but digital. For example, you can share content that you have created and ask Copilot to turn it into something more concrete, such as a slide you can use during a presentation. The more you use the tool, the better it will know your writing style, the documents you like to use, etc.
Of course, there are still some things you should take into consideration before you start using Copilot. For example, you have to ensure that all information is available in your Microsoft environment. But at the same time, you must protect your sensitive data from being accessed by unauthorised individuals. That’s why cloud maturity will be very important if you want to reap the benefits of this technology.
Furthermore, Gen AI is not a magic tool that automatically generates the right results. Users need some skills and experience to create prompts and formulate questions. At Insight, we call this AI whispering. Therefore, adoption and change management will be important concepts. Fortunately, our consultants are already exploring the technology and will be able to provide the support you need.
The rise of Gen AI and tools such as Copilot indicate that we should expect an exponential growth of AI in the coming years. It is something we can all be very excited about, but we must also take time to prepare our people and organisations.