Strengthen the partnership between you and your customer, to help drive further services adoption.
Ensuring that your customers are not just maintaining compliance, but actually driving down the cost of licensing is part of your obligation to them as a Service Provider. They have trusted you to deliver a service to them, and potentially you may even be managing some or all of their software estate for them. It is of paramount importance, therefore, that the advice you give them around software licensing, including the deployment and management of software is accurate, and maximises the investment they are making.